Dow Jones / Heat Street
Producer + Director + Writer + Editor
Rupert Murdoch’s new libertarian leaning digital brand, Heat Street, a division of Dow Jones, wanted to launch the website with a video feature around Arnold Schwarzenegger as the centerpiece of the landing page. In addition to producing and directing the shoot with Arnold in Los Angeles and editing a feature piece for the new brand, we leveraged the footage by editing 3 short form pieces on Arnold to use on social media channels to drive awareness and traffic. The main piece was featured on Fox Business News on 2 different days resulting in over 2 million impressions. The social media cuts were hugely successful as well with the Arnold Bike Ride spot generating over 250K views in the first 36 hours - now nearly 500K views. We continue to produce video features for Heat Street which has grown to over 8 million unique monthly visitors in just 6 months.
